Home Care Marketing & Referral Specialist

If you’re a true relationship-builder who can walk into a facility, earn trust fast, and convert partnerships into real hours of care, this role is for you. We’re hiring a field-focused outreach professional to grow private-pay home care in Broward County. This is not a “post on social media” job — it’s boots-on-the-ground business development.

About Home Helpers Home Care
Home Helpers Home Care provides non-medical, private-pay home care services that help seniors and adults stay safe and independent at home. We work closely with families, professionals, and community partners to deliver dependable, high-quality care with responsiveness and compassion. Our growth depends on strong local relationships — and we’re looking for someone who can build them consistently.

· Build and manage a referral partner pipeline across Broward County (ALFs, senior communities, discharge planners, rehab facilities, physician offices, case managers, elder law attorneys, CPAs, community organizations)

· Conduct in-person outreach visits and meetings (this is a field role)

· Present our services clearly and professionally; leave behind effective collateral

· Follow up relentlessly: calls, emails, drop-ins, lunches, events — whatever it takes to move relationships forward

· Attend networking events and community activities to generate qualified leads

· Track all activity in a CRM and provide weekly reporting (visits, meetings, partners added, leads, hours started)

· Coordinate with office operations to ensure smooth lead handoff and fast response times

· Represent our brand with professionalism, urgency, and integrity

What Success Looks Like You’ll be measured on outcomes — especially hours of care initiated from your relationships.

First 30 Days

· Complete training and master our value proposition, scripts, and partner messaging

· Build a target list and begin consistent outreach

· KPI targets: 60+ outreach touches, 25+ in-person visits, 10+ qualified partner meetings scheduled

By 60 Days

· Establish a repeatable weekly outreach routine

· Add new referral relationships into the pipeline and generate consistent qualified leads

· KPI targets: 40+ in-person visits/month, 15+ partner meetings/month, 8–12 qualified leads/month

By 90 Days

· Produce predictable results: leads converting into started cases and billable hours

· KPI targets: 10+ active referral partners sending opportunities, steady monthly hours of care started attributable to your outreach

Compensation

· Base salary + commission

· Commission is earned based on performance measured in hours of care sold / billable hours initiated from your referrals

· Commission plan details are discussed during the interview. Top performers can significantly increase earnings.

Schedule

· Flexible schedule (some early mornings, evenings, and occasional weekends may be needed for partner meetings or community events)

Requirements

· B2B outreach, relationship sales, or community marketing experience preferred (healthcare, senior services, or professional services a plus)

· Strong communication and follow-up discipline

· Comfortable with performance-based commission incentives

· Reliable transportation and willingness to travel throughout Broward County daily

· Organized, consistent, CRM-friendly

· Bilingual English/Spanish preferred (not required)

· Experience as a Senior Placement or Discharge Planner is a plus

What We Offer

· Training, onboarding, scripts, and outreach structure

· Marketing collateral and tools to support partner conversations

· Support from leadership and operations to convert leads quickly

· Growth path for high performers (more responsibility + higher earning potential)

How to Apply
Submit your resume and include 5–7 sentences answering:

1. What kind of B2B outreach or referral partnership work have you done?

2. What results did you produce (meetings set, partners built, revenue/hours generated)?

3. Why are you a strong fit for a field-based, performance-driven role?